Buy the worst porn magazine you can find and redesign it.

I might think you were too good for that project but that would be hubris.

The seven deadly sins don't carry much clout these days.

People are always saying how proud they are, of themselves, or someone else.
It's become a civic virtue.

And yet pride is the most serious of the sins.

Think: Tiger Woods, Ben Rothlesberger, Rush Limbaugh, Paris Hilton, George W Bush, Lindsay Lohan, Bernie Madoff

I love that idea dezcom!

Actually, I think you're on a good start with Sloth ;-)

The seven deadly typography sins: lacking necessary ligatures, sqooushed or stretched letterforms, inch mark instead of curly qoutes, rivers, widows and orphans, lack of optical alignment and all caps as emphasis in text.

Actually, I think you're on a good start with Sloth

:-D

frode: what about faux italics/bold/small caps? :^)

If you're going for Pride and need to do some research; Check out what C S Lewis writes about pride in his book "Mere Christianity".
Might help to widen the views a bit (or at least so I recall...).

> Buy the worst porn magazine
> you can find and redesign it

To paraphrase a Jay Leno joke, porn magazines are for the 5 guys who haven't discovered the internet yet. :)

Years ago I was involved in a gift exchange at work where you picked someone's name out of a hat and had to give them small gifts anonymously over the year; then at the office Christmas party each person would try to guess who had been giving them gifts. I decided to use the 7 deadly sins as a theme for my gifts. I gave the Sports Illustrated swimsuit issue to represent "lust", and little bag of coin-shaped chocolates for "greed", etc. Can't remember the rest, but anyway it was fun.

>>Actually, I think you're on a good start with Sloth ;-)<<

I think Ricardo hit the male on the head ;-)

The Seven Deadly Sins have become Advertising 101; Apple is particularly good at promoting Pride and Envy...

Creativity in advertising is a sin.
What's created are stretched benefits that have nothing at all to do with the environmental footprint of a product or service.
A purchase should be an environmental assessment, not a glamour trip.

Compile a hundred or so sins and choose seven at random.

What do I do with the seven random ones I chose?

Thomas, can you give us more info? Is the class focused solely on typography? Is there any hint of what size & format your project should be presented in? Any idea what your professor is expecting, or of what he's expecting exercises like this to teach you?

Thomas, surely you can easily jump in to this project and come up with dozens of ideas? Just relax and let it happen.