Logotype for Pan Asian cuisine. Target demographic is women aged 15-55.
This is my first attempt at completely custom, "hand" lettered type. All comments welcomed!


I would try to swap the two "g" one in the place of the other, because of that "swirl" of the first one (just a suggestion to try something different, i don't know how it will look like), shorthen the descenders and make the overall logo a liiiittle less bold: when set in white it looks too bold to me...
When I think of ginger, I think it's pretty organic--not in the fluid art nouveau line sense, but it does grow in a way that doesn't remind me of the latest stuff.
It's also textured and bumpy, and has rings along its root sort of like a bamboo stalk does.
Either way the client wants what they want--but I can imagine modern simplistic still being organic, instead of almost so industrial as to use the square as you have in the latest example...which is why I think the leaf seems like so much of an after thought (its forms don't at all correspond to the letters').
Captured from commoncrawl.org on 26 Apr 2015. original URL