Pistilli Roman.

Digital:
Eloquent.
http://marketplace.veer.com/type/jbt0000118#
Didoni.
http://new.myfonts.com/search/Didoni/fonts/

WhatTheFont nails it in one: URW Didoni.

http://new.myfonts.com/fonts/urw/didoni/urw-d-normal/

-NJ

EDIT: Seconds too slow!

brilliant - thanks guys!

Yeah I was going to say Didoni as well.

That Eloquet font is beautiful though. Will be buying both.

I've stumped up for Eloquent .. somehow it's just slightly sexier!