It looks like this is a set of design guidelines, don't they specify the font?

Looks like Apex Sans to me.

It has the same flavour as Apex, but more "rounded". I've found thins on their site, I don't have the identity guidelines myself.

I think the logo has been modified slightly, but the type in corp ID guidelines looks to be FF Fago.

http://www.fontshop.com/index.cfm?fuseaction=catalog.fontpackage&startrow=1&records=&currpage=1&totalrecords=16&displayfontid=FF.11140.0.0&fontRendererText=Lakeside

If this is Thirstype Apex Sans, I guess this is the second time I post 2 images and get the same font ID... hum. . First Reykjavik, now Apex.

Last week: Fidelidade Mundial

A way long ago: Reykjavik. Can't find the other one hehehe

the type in corp ID guidelines looks to be FF Fago

It certainly is, and the logo has indeed been doctored.

My ID confirmed by Herr FontShop himself! I'm blushing with pride... ;)