Avant Garde

Not Avant Garde. None of the various published versions of Avant Garde have a closed R at this weight. However, Mostardesign has recently published Sofia, a family by Olivier Gourvat which, on first look, seems to be a revival of Avant Garde with certain characteristic changes; for example, the Sofia R has a closed counter throughout. Comparing PREMATURELY PLASTIC in Sofia Extralight or Thin appears to match your sample here.

http://new.myfonts.com/fonts/mostardesign/sofia/

-NJ

Certainly similar. However, the ‘A’ seem to be wider, the ‘C’ more closed. Victoria, can you provide a bigger sample?

A revival of Avant Garde? Did it need reviving?

So, in reality, Avant Garde with a closed R.

I did those Avant Garde variations for W Magazine.

Following the AD's direction some glyphs were redesigned, the lowercase was re-proportioned, additional weights were added and all of those old uppercase ligatures were redesigned.

James

I love it when the designer joins in to help answer these. Thanks James.

- Mike Yanega

Super! Thanks for the clarification, James.

Thank you!

There IS a gap in the line up of available AvantGarde-like geometric sanses: I just did an Identity Programme where the client wanted something like AG with some Century Gothic sensiblities. I ended up adapting a Chalet-version -- thickening it, new t, new ij diphtong, and a lot of other fiddling around. For 14 glyphs…

Futura Maxi is another alternative.

Funny, I did a custom version of a Futura Maxi for Vogue years ago!