I think that's Univers Ultra Condensed Bold.
(Does that even exist? Can't find anything heavier than 59)

It may be a 'Folio' cut.? ( 'Folio Bold Condensed', maybe.? )
> www.myfonts.com/fonts/ef/folio/ef-bold-condensed/testdrive.html?s=CHEVROLET+SIEMPRE+CON+VOS&p=48