Hi Typophiles,

As they say on NPR, "long time listener, first time caller." I have humble idea for a single-purpose Tumblr and I though some folks from the community might be amused enough to join me in curating it. The working title is, "Gotham is the New Helvetica," but that's a pretty bad title and you can do better. The idea is simple:

In this post-racial, post-serif Age of Obama, I see Hoefler & Frere Jones' Gotham everywhere. Like, everywhere. You do, too. Sometimes the application makes sense, sometimes it doesn't. But the point is: "seriously, that's a lot of Gotham."

That's all. I enjoy spotting it out in the wilds of New York (every ten minutes) and have long wanted to catalog my sightings. I thought type nerds might enjoy following along. I need a few keen eyes to join me, though, because I'm not very good about keeping blogthings up to date, don't feel inspired by a particular Tumblr theme, and am prone to the occasional Avenir misidentification. So what do you say? Anyone else want to run this thing with me?

(I hope this is the right place and not a totally annoying/hackneyed post! I respect you folks).

paz,
steve