Typophile

(x) Emirates corporate face - custom font {James}

Will H

A few months ago, I asked if anyone knew what font was used in Emriate’s logo, but the only information seemed to be that it was a custom. (If anyone knows, I would still love to know the font.)

This time around, I am wondering if anyone knows the font used for their main type that can be found on this page:
http://www.emirates.com/usa/index.asp
(The “About Emirates, Traveling With Us, Dubai” etc.)
The most distinct letters are A, E, and Y.

Thanks.
-Will

James Gareth

I believe this is a customed designed family of fonts simply called EK (the E likely stand for Emirates) as EK-Bold, etc. The lettering you’re asking about is the same custom typeface but a lighter weight. Below is a larger version of the typeface. It was designed in house by their corporate communications design team. See here

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