How can you improve it? A blank page (Beside the horiffic type design, what in the world does a confused earthworm have to do with the fashion industry? "Use us and you'll be late to all of your go sees/auditions")

Well that

H

Matan:

I am sorry if I came off too strong

Take a look at http://www.dotcomlogotypes.com/ for inspiration ;-)

"I am sorry if I came off too strong

Keep the worm, though. Just don't use it for this client. Maybe save it for a kids modeling agency. ;o)

Or a bait shop.

The worm is very similar to the snake in "BC" by Johnny Hart!

Soren, isn't that the snake that the fat chick wacks all the time?

you are all right. but i'm kinda lack of ideas. how about this design, looks any better?

"you are all right. but i'm kinda lack of ideas. how about this design, looks any better? "

Not to be harsh, but no. It looks worse.

Tell us more about the firm. What kind of modelling? Who hires them? Who models for them? What did the worm originally refer to? Anything? What city is it in? Etc.

I think you are trying too hard here. Keep it simple. Find a really nice typeface and work with that as the foundation.

You're right Daniel ... and it's my favourite cartoon!

Darrel:

It's not a talent agency, it's a portfolio manufacturer/ distributor and design company targeting the entertainment industry (It sounds like it's modeling specific). Matan's description was as follows: "

Keeping the spirit? Let it go and start from scratch. Feeling stuck with ideas. Here are a few sample directions you can take.

Matan, your last try look somewhat like the AOL triangle, not a good association. Everyone is suggesting the same thing, anaylsis and research. I know its not as fun as picking a shape or a typeface but it will focus the direction of the business and create a rational for the look.

Take the advice of the Orange Italic boys and stick closer to fashion convention for your type. Thus far, you're missing the mark. Although, I'm not sure I can recommend dropping $1500 for the Luxury collection specifically.

Your versions in post 477 are better by far, but remind me of Crate & Barrel and a 'modern' style that's not as contemporary anymore. Without more information than I have, I'd go with elegant and sophisticated, rather than fun or modernist.

PS: Avoid the ampersand, otherwise you might get a call from a certain candy company...

Chris, the versions in 477 aren't the OP's. I actually like the very last one (the 3 hump m), but I agree that the others are too Crate & Barrel.

As for the ampersand, I think you'd be fine if 1) the ampersand were large and decorative, and 2) the M's were uppercase (since the candy is lowercase).

Besides, there are already a number of M&M's out there:

www.mmmeatshops.com/
www.mandmsports.com/
www.mmhair.co.uk/ (with an interesting ampersand)
www.mnmonline.com/ (ouch!)
www.mmwatersports.com/

mmhair logo - looks like a guy taking a sh.t.

2 x M = m2

thanks everyone for your advices... you rock

about the logo.. ok, this is more a design company for ads grpahics (flyers and so on) and photography (here's where the modeling book is taking place). it's not a professional modeling company
my new ideas...

You are still trying too hard using extraneous decoration. What is the loop for? Keep it simple. Real simple, and THEN work up from there. For now, why not just try setting 'MM Studio' in a variety of type styles/weights?

The logo on your site is the best version you have so far.
I am guessing from your domain name that you are based in Italy. I am not sure what trends are popular in Italy these days (I am mostly familiar with 2 type designers work from there-Fabrizio Schiavi (FSD fonts), and Claudio Piccinini) but
for some reason your work looks more Eastern European. I say this because I worked with a sign company from Romania for a couple of years, and the stretched type is very common there. Your work shown here is dated looking, it appears to be "new wave" 80's / early 90's looking. I do not known if this is intentional (as in "retro") but in my opinon it is not working at all. The type you have currrently on your site, although perhaps not refined, is
superior to the stretched work show here. For critique
you have come to the right place, so stick with some of the advice and keep going. Start with concept, then fonts, then legibility, then refine concept, proportion.....

another site to get perhaps an oblique look at the fashion world:

http://www.hintmag.com/

ok i meant oblique look at the world of modelling through the fashion world ... but hopefully you understood ... drat!