While I was in Prague, one of the first things that I noticed was this:
Oskar is the Vodafone subsidiary in the Czech Republic. On first glance, I thought that this was quite a cool logo; I'm not sure if "oskar" is written in a custom typeface, or if it is set in a FontShop variation on Dax, but no matter�it looks good. I also appreciate the use of a glyph from the font as the smile.
But I was immediately remembered of the Hasbro logo (a company which I worked for a few years ago). In the mid-90s, they redesigned their logo, which since then has looked like this:
For all of my fellow type nerds, I can tell you that the Hasbro logo is definitively set in a custom typeface, aptly called Hasbro Regular. I can't recall who designed it, but I'll bet that someone here can.
But no matter� it isn't the typeface that irks me, rather the composition. I'm not saying that this logo is plagerized, it clearly is not, but it does seem "similar"
Do you think that the Oskar logo was "inspired" by the Hasbro logo? Is this too close for comfort? Would you do something like this?
I once made a logo for an online Christian bookstore (that was a fun client�) who directed me to create something "as close to Amazon's logo as my artistic integrity would allow." That was 1999, and both the bookstore and the company I worked for then are gone (the logo, BTW, was the word "YourKingdom.com" set in Futura regular, with a streamlined vector swoosh underneath� mea culpa, mea culpa�)
Or are my ghosts just coming back to haunt me?
This post is dedicated to P22, who seem to have problems with Czech brands using their fonts without proper licenses.