Typophile

node 7155

unknown

While I was in Prague, one of the first things that I noticed was this:
oskar logo
Oskar is the Vodafone subsidiary in the Czech Republic. On first glance, I thought that this was quite a cool logo; I'm not sure if "oskar" is written in a custom typeface, or if it is set in a FontShop variation on Dax, but no matter�it looks good. I also appreciate the use of a glyph from the font as the smile.

But I was immediately remembered of the Hasbro logo (a company which I worked for a few years ago). In the mid-90s, they redesigned their logo, which since then has looked like this:
hasbro logo
For all of my fellow type nerds, I can tell you that the Hasbro logo is definitively set in a custom typeface, aptly called Hasbro Regular. I can't recall who designed it, but I'll bet that someone here can.

But no matter� it isn't the typeface that irks me, rather the composition. I'm not saying that this logo is plagerized, it clearly is not, but it does seem "similar"

Do you think that the Oskar logo was "inspired" by the Hasbro logo? Is this too close for comfort? Would you do something like this?

I once made a logo for an online Christian bookstore (that was a fun client�) who directed me to create something "as close to Amazon's logo as my artistic integrity would allow." That was 1999, and both the bookstore and the company I worked for then are gone (the logo, BTW, was the word "YourKingdom.com" set in Futura regular, with a streamlined vector swoosh underneath� mea culpa, mea culpa�)

Or are my ghosts just coming back to haunt me?

This post is dedicated to P22, who seem to have problems with Czech brands using their fonts without proper licenses.

unknown

The font is Barmeno Regular.

Whats with the quip at the bottom of your post? If you have a problem with Richard write to him.

unknown

I certainly don't have a problem with Richard! I put this little P.S. in my post because he told me in Prague about two separate instances of his fonts being used used in the corporate identities of large companies who weren't registered with P22. And since I saw this logo in Prague, too, I thought that it was an interesting cororally, even though it deals with a different issue.

I wasn't suggesting that Barmeno was a P22 font. I was assuming, from its style, that it might be from FSI. I wasn't too far off, since it is from Berthold (as I just found out), and therefore German.

unknown

>> Do you think that the Oskar logo was "inspired" by the Hasbro logo?
No. This idea is everywhere. Off the top of my head: http://www.designinteract.com/features/hellodesign/
http://www.peoplepc.com/
http://www.3dnews.ru/documents/2750/intelplay_logo.jpg

>> Is this too close for comfort?
Again no. Conceptually it's very close. The execution is not nearly as close as any of the above.

>> Would you do something like this?
Now that you mention it, no. Not because it's not a good idea, all of the logos above are well executed IMHO. It's just one of those ideas that you think to yourself *genius* only to discover you've reinvented the wheel. Acutally, I might do something like this. The above happens to me at least once in every project. You don't always have a large perspective on your own work, especially when you work by yourself!

unknown

Yeah, I know what you mean� there are only so many ways to design logos, and everyone wants one that looks just like veryone else's but different. I do think that the Oskar logo is more like the hasbro logo than any of the three you just liked though, because it no only has the smiley-face, but also the rectangle at an angle (which the logos in the links don't have).

A few students and I did a seminar last year with the creative team from Leo Burnett in Frankfurt, and we talked a lot about "ideas that have been done before," since we were working on a campaign for a car company, and those are really almost all identical at the moment. They told us that they would never, ever consciously borrow an idea from a campaign that had been done before, competitor or not. If they realized that they had done something that was recycled, they would go back to the client and try to convince the client that they would redo it to preserve originality. Interesting idea I thought� really struck me�

unknown

With a world population over 6 thousand million I wouldn�t feel surprised if someone had the same idea I did with out any contact.
I wouldn�t worry so much about this, �t�s actually impossible to be original, we only do reinterpretations of what we have seen before, the only concern I would have is to make sure at least your concept is unique enough for the market you are in.

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