Typophile

"All Out" An experience company, final college project.

Matt.C

Hi again, I'm working on an experience company for my final major prject in my current college course, the company offers a wide range of crazy experiences ranging from helicopter flights to bungee jumping, you get the idea.

After alot of tweaking and playing around with the letters and overal logo I have come up with this design. I know you will probaly say the figures on the letters are too small, where I kind of agree I also think you can make out what they are doing. The colour choice of green is to show the idea of being outdoors and free, I originally used blue but it gave the impression that the company just offeres water or cold base activities.

Any comments, critisms would be greatly appriciated :)

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alloutlogo_01.png4.01 KB
Steven Acres

The elements are far too small. If this logo was reduced to 50% of its current size (which still isn't that small) everything would get completely lost.

Matt.C

I understand that, thing is I don't need it any smaller for any of my promotional material for the company. Yes If I were to continue this to a realistic company I would need to reconsider the elements and how to use them.

Ratbaggy

isn't the point of the exercise meant to be that you would treat this AS THOUGH it were a real company?

Penn Glendinning

>>Yes If I were to continue this to a realistic company I would need to reconsider the elements and how to use them.

isn't the point of the exercise meant to be that you would treat this AS THOUGH it were a real company?

Haha.

Not a bad feel to the logo and I like what you're going for, but yes, the elements in the letters are too small

P

The playful illustration – arguably the strongest part of this logo – is being dominated by a boring "all" sitting on its head. A plain looking "all" doesn't deserve to sit on "out's" head...yet. You could really push this further.

Try illustrating different people doing activities inside the word "all" as well. Then try it all on one line and see what happens.

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