Typophile

E-mail signature critique

Eric Kelsey

Hi,

Please critique my e-mail signature. Thanks in advance for any feedback.

AttachmentSize
EricKelseySignature.jpg41.88 KB

Eric,

I'm not certain what type face your using? But, you should consider using a type face designed for on-screen or digital use, maybe even an HTML font? Verdana or Trebuchet are both HTML fonts.

I'm not a proof-read but I work with some and from my experience(s) with their comments, the dash you have here might be incorrect; and em dash is actually more appropriate(I think). Like I said, I'm not a proofer my self but your not using a dash here to alter the first word with the second.

This may not apply to your signature but I normally include more than one phone number and when I list phone numbers I either use periods in place of dashes or I use parenthesis for the area-code and a dash for the 7 digits.

Lastly, the second hyphen should probably be an em dash and the web address for Findlaw.com would probably be cleaner if you removed the www and cap'd the F. I personally add links to web addresses in my email client. Some email apps color the text #0000ff automatically, but that color isn't easy on the eyes. So decide for yourself if you want to add color? I find that color signals that the link is active and the most expected color is the default #0000ff but you can choose a link color of your own and just stick to it as well. What ever you wish?

Hope this all helps.

Russ

> probably be cleaner if you removed the www and cap'd the F.

Agree but I'd also cap the "L" to be consistent with the way they do it at the site.
FindLaw.com

@ Riccard0:

Great response. You are a wise man :)

I agree that design in E-mail can often times make an E-mail look unprofessional. "Good design is as little design as possible" — Dieter Rams via Objectified: A Documentary Film by Gary Huswit

Maybe I will just make all of my E-mails plain text. I don't I mind a professional designer showing some personality in an E-mail signature though.

@ Russ:

• Thank you for the feedback. The font that I used is Georgia which is a Web safe font. I use Verdana for body text so I wanted a different font for the signature. I might consider just making the signature Verdana.

• Good call on the dash. I suppose I intended it more as a stylized bullet rather than a dash. Fail on my part, LOL. I think I will most likely change the dash to an actual bullet or a vertical bar.

• As far as the numbers go I think I have both a local and toll free number so I should probably include both numbers. I am trying to provide the least amount of information necessary so I need to think more about whether or not I need to include both numbers. I am leaning towards yes.

• I think the formatting of the phone numbers is subjective. I do not like parenthesis for the area code and I am indifferent as far as periods versus dashes.

• I like your suggestion for the Web site formatting. I will get rid of "www" and I will camel case the Web site. @ JamesM: Good catch on capitalizing the "L". I do not like the standard blue link but I can chose a different color.

• I do not mind the lack of color for the link since the underline shows the Web site is a link. I will consider adding color. Color can improve the emphasis that the Web site is a link.

Captured from web.archive.org on 26 Oct 2014. view this capture