We are working on a cover for our book. We want to give a friendly first impression to a potentially intimidating topic. We have a great sculpture by Ann Smith as the centerpiece, but I'd like some feedback on choosing a typeface and layout. Right now we have 115% horizontally stretched Futura for the title text.
I've posted four design mock-ups to give you an idea, in addition to the preview above.
Thanks for your thoughts.
Stretching type is a bad idea. More information here: http://chrisbeesley.blogspot.com/2009/06/why-we-dont-stretch-type.html
Good to know. I should just choose from the hundreds of other typefaces that fit the bill w/o modification. Any favorites come to mind?
I wrote a script that rendered our title in all the fontshop and linotype sans options, and it is a bit overwhelming to try to choose. Avenir? Compati Fact? Finnegan?
I'd try Zag. It can be used clean or with the leafy flourishes, which might be a good fit for computers and biology?
Thanks Dave. Zag does look fun, though the flourishes are only on the super light version? Could manually recreate some I suppose.
I was somewhat convinced we wanted something on the plump side, but this face doesn't look austere at all.
Do the basic layouts look viable?
the flourishes are only on the super light version
Maybe you could stack them.
The bird is a really fun image, and well photographed, but the typography is a real problem, and lets down the cover. I'd be happy to do some work with it on spec, if that's something you'd be interested in?
- Lex
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