Look a sanserif to me. custom lettering!

Typical style of logos for such companies in the 60's.

There is a ( free ) font out there, named 'Miele', like the German company, and it may be a nice alternate, as well.. Maybe try a search for 'Miele' and 'Free Font' at Google..

( * Personal disclaimer.: I dont know who created and / or designed it, and I am not sure if its based on an existing, commercial typeface.. Just to be aware.. )

'Miele', at font.it.: www.font.it/font.asp?text=miele

Note to the Typophile admins / moderators.: If 'Miele' is indeed based on a commercial typeface, please feel free to remove my previous posts and replies.. Thank you..

Thanks, Yves.. Well, maybe I should have added a ' ' as well..

Another close approximation could be Koloss.

There are also a couple of free versions (which I don't believe are rip-offs, just different digitizations) -- one by Dieter Steffmann and also "Phat Phreddy" by Nick Curtis.

Paris Bold is not so bold but with similar style too I think.

Take also a look at Britannic Ultra.

I am posting a better scan.