Does anyone know what font is currently being used by De Beers in the "a Diamond is Forever" ad campaign? I've looked through a few font books and can't seem to quite nail this font down. 
Typophile
node 6818
A Diamond is Forever looks something like Priori Sans small caps but the C and W don't match. Priori has the funky R.
The top one is Baker Signet.
Wow, you guys are fast! Thank you so much! Your help is very much appreciated!
It's funny you mention "diamond is forever" campaign. I've been on the hunt for the old "Diamond is forever" font for quite some time.
I think the bottom one is Documenta
Sans Small Caps
from the Dutch Type Library.
That face has the distinctive R.
http://www.dutchtypelibrary.nl/DocumentaSans.html
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