I think it's Farnham

edit: Nope, wrong. Just realized the ear of the g is different.

yeah I though so too except that tricky g. The ear of the g on farnham faces the other way.

I think it's Mercury from H&FJ.

- Mike Yanega

No, it’s Mercury from H&FJ.

hmmm

wow shame on me :) Thanks!

Can anyone share a complementing sans for farnham or mercury?

H&FJ site recommends Gotham or Verlag
so.. maybe one of those or maybe something with similar style/weight

yeah I actually like the combination of farnahm for body and mercury for titling. Also caslon looks nice for callouts. What do you guys think about caslon and mercury . Sounds fishy but it actually looks good!

The convention is usually to avoid mixing similar styles. If the weights are different enough, or the style details are not similar, then I think it's easier to do without making it look like you made a mistake and mixed them unintentionally.

- Mike Yanega