Typophile

node 6762

unknown

Hi folks... greenhorn here with a question (yes, I already did many a search before posting):

I work for a car dealership doing design- now, some manufacturers are more than willing to give me their typeface (BMW and MINI demand it)... but other companies, such as Toyota, do not provide any aid to me whatsoever. I was wondering if Toyota happened to be a pre-existing font, or if they created it themselves. I'll try to attach an image here of my best attempt to mimic it (ironically, what I found to work best in my library is MINI's corporate font shrunk to 90%)... to me the most glaring difference between Toyota's and any other font out there are the O's which are basically perfect circles- in fact it almost appears as if all of the Toyota characters are basically geometric symbols of any sans serif font. Ok so at any rate, does anyone know this font, or where I might get it?toyotamimic

unknown

I got a pretty close match from Gotham Bold from Hoefler. It's hard, though, with only these few characters. It does have the round O.

unknown

How about Avenir Black or Heavy, or something in between?
http://www.myfonts.com/fonts/linotype/avenir/95-black/testdrive.html

unknown

It figures that I didn't think of Avenir - I'm using it for a job right now. You never see what's right in front of your face.

unknown
unknown

Well, I finally got an email back from corporate... they told me there is no "official" font, and they directed me to an area of the dealer interface website where they have some logos. I don't believe that these people are passing some vector image back and forth whenever they do Toyota design... there must be a set of characters somewhere.

Thanks for the font suggestions... those are both pretty damn close... I think i'd give the edge to Gotham Bold... now if I can just get the brass to order it for me...


Thanks for the help folks

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