'Jamiely', 'Samuely'.?

damuers... damurs?

"Jamiely" was right- any tips to make it more legible?

Well.. I would like to add, that, I like your ambigram logo type, a lot.. Splendid..
And, as my first 'guess' was 'Jamiely', maybe its even more legible / readable, than I first thought..

Decrease the return of the J's descender. It makes the "y" read as a "p". I do not have the same superior reading capability as David so I was trying to figure out how the "p" fit into it.

It's very well done, but if you're going for legibility, then I stand behind my suggestion.

Aloha!
Scott

- Try increasing the mi spacing combo.
- The right leg of the m needs more weight.
- Maybe a subtle little flat rectangular dot on the i (not far off the stem). It would clear up that sequence and wouldn't hurt legibility on the m the other way.
- The tricky part is the JA LY. Try adding a small flourish on the tail of your y moving right. It would add the left stroke on the top of the J and solve the d confusion. Scotts suggestion could work too.
- Try the Ja connector at a little more of an angle and slightly thicker. It will help the y.
- Your EM is genius. Get the bars on the e parallel, or as much as you can. The M will survive.

Bravo

I think I got it. Now it's based off of officina sans- i think it works beter than the calligraphic version for a logo. any tips on improving the "programmer/analyst" / "creator/developer"? the former combo has only one more letter but the color is more uneven than expected.

sorry-doublepost

This looks really cool.

I'm having a real tough time reading the "j" and the "y". I see an "s" in both cases. I wonder if you really need that curve at the top of the "j" and the bottom of the "y".

Programmer/Analyst, Creator/Developer

Wow - that is cool! It makes my brain hurt trying to think of all the ways to create ambigrams.

Incidentally - which came first the letterform or the word? Did you seek to create a letterform for the word Jamiely or discover the word in playing around. I'm not sure if Jamiely means anything as it hasn't really been a part of this discussion, but now that it looks like it is a logo and not just an exercise in ambigram it might be a question worth exploring. what will Jamiely mean to consumers. Other than the coolness of being able to turn it over and it say the same thing - although that is totally cool (I have always been fond of xpedx's logo)

Could you perhaps shorten the I (middle stroke of the m) to add a slight bit of differentiation in that row of vertical strokes - it might help the eye find the letters a little easier. Without actually trying it, some guesses would be a dot above the I/under the middle m, or perhaps a curved tapering that would mirror the curve of the third leg of the m, but in the opposite direction - ending in a point.

I agree with Scott that the J/Y could possibly be straightened a bit to avoid confusion.

I think, however, the straight line of the two descriptors makes the ambigram nature of the logo more obvious to people at first glance. For some reason I don't have anyproblem reading the upside down type, and it shows kindof a two-face side to your work (not in the bad way) but that you wear the creative hat or the technical hat.

I can tell you from experience that differentiating the i is important. "Samuely" still pops out at me. I would shear the top of the i at about 20 degrees, which also would only help the m.

If possible, reverse one of the title pairs to position the slashes symmetrically. In fact, what I would do is divide the words with a round black bullet instead, and position it to serve at the dot of the i.