There's nothing you can do. Yoga = Papyrus. That's just the way it is.

That said, if you want to challenge that universal law of nature, FontShop has a list that might be useful:

http://www.fontshop.com/fontlist/alternatives/papyrus/

Thanks for the link Aluminum. I have to challenge it. I think it's in my DNA. Can't use Papyrus... at least not without some discussion with the client on the topic. I have to know I've done everything within my power to keep it out of my work!

Any other suggestions welcome! Both on font and about broaching the subject with the client.

You really just need to defend your work and your creation. Do your best to explain why you design things the way you do – ie. why you use a certain typeface or colour. As long as you put thought into what you're designing, you should be able to defend it and hopefully the client will understand. In a perfect world, it would work every time, but some clients won't budge and then you also need to learn to let things go.

As for the client who wants Papyrus, try explaining to them how overused Papyrus is and how you want to help them be more distinctive that every other fitness/yoga/tribal brand. Maybe she'll understand and at least you tried.

Thanks, Natalie. I haven't had to defend my work in years and I was a little alarmed by the Papyrus request! I'll just do my best. Thanks for the suggestions.

I'd show some mockups with Papyrus and then some with alternative typefaces, along with as many examples as you can find of Papyrus being used in her type of business. Then explain how a different font will make her advertising stand out while still conveying the message, but that if she really wants Papyrus, you'll respect her wishes.

That's what I'm thinking MJ. Was just about to start searching similar businesses that use Papyrus. Will definitely let them know that their wishes will be respected though. Thanks!

What Natalie said. But also going negative can still help.
Point out that it's not just your opinion, Papyrus is the
object of ridicule among many in the field*, and ask her
if she wants to be associated with that.

* http://www.papyruswatch.com/2009/08/avatar-really.html

hhp

I see no ‘logo attached’.

Yeah. I intend on letting her know that Papyrus has a low market (cheap) association. Or as another designer friend of mine put it: "It's a part of every two bob desktop publishing setup and gets used at every other school fete."

Hmm. Trying to upload image again.

i don't know which font you are using in your original logo, but maybe fertigo pro might fit?
it's got a sort of yoga-ish/indian appearance to it...

i actually used it myself on an unfinished yoga book project :)

This time you’ve made it. Thanks. And it makes the use of Papyrus even more absurd. It should be left to its own bloody Hollywood war on Trajan.

Thanks fbrccn. I'll check it out.

Ton, what do you suggest?

Phew, Suzanne, you got me there, ’cause I ain’t no gunslinger… But, if there is not too much accompanying text, I would probably think of some lettering based on the sanskr(i)t model, you know: all the letters connected by a horizontal line at the top, which would underline (or ‘overline’, as it were) the geometry of your (lovely) logo, and, at the same time, provide for a contrast and the ‘marriage’ of the old and the new, the West and the East. Now, there is one (to wit, poorly executed and, I believe, free) font on the Net, called Samarkand, to give you an idea of what I’m talking about. True, it would take some, and, depending on the quantity of text, possibly quite some work to do the job. But, then again, it could be fun, and quite an experience, to execute it, I’d say.

Thanks so much, everyone. Really appreciated. Here's what I've decided to do (in case anyone finds themselves in a similar situation).

Explain to the client that their wishes will be respected, but that it would be poor form on my part if I didn't talk a little about Papyrus. Tell them that it has a low value perception etc., and that holistic health practices do not have to equal hand hewn, scratchy or ethnic typeface styles. What I think of when I think of their practice is: clarity, strength, flexibility (arcs and curves), leanness and light. I'll then show them good examples of design for such studios and bad design using Papyrus. Then give them examples of their logo with Papyrus and with the typefaces I will choose.

I'll ask them to think about it for a few days before deciding and if, in the end, they still want Papyrus, then I'll do that for them.

EDIT: Adding this comment from a friend, because it's funny: '...letting her know
that you would use it if required helps. Too bad you can't mention that
"If you do force me to use it, I will never be able to admit performing
this service for you, and would have to take my name off of all documents
associated with your design package."'

Tell the client that you and the creator of Papyrus have been bitter enemies since childhood. Grit your teeth, hyperventilate and cross your eyes a bit every time Papyrus is mentioned.

Ask your client to visit: www.papyruswatch.com/

This may help them make a decision.

Guess you'll be using Papyrus.

At the end of the day it's what the client wants and you want to get paid. You win some, you lose some.

Papyrus is a lovely face.

I don't think overuse is the issue, because picky designers use stuff like Gotham which is all over the place.
The problem is that it's a face used by a lot of amateurs, and it looks damn good in their hands.
It's embarrassing for professionals to put themselves on a par with amateurs by using it.
It's common, or "naff" as the Brits say these days.
And it's not as if you can get designy or ironic with it, as is sometimes possible with Comic Sans.
Another thing, it's a very demonstrative "display" face, the design of which tends to overshadow the typographer's contribution, which is the main reason that designers avoid new and novelty faces.

Compounding the problem is the fact that there are no adequate recherché substitutes.
Stewf's list demonstrates that.
Like Trajan, Papyrus is a well-proportioned and distinctive face with a lot of nicely rendered microdetail, so that it renders well at different sizes and in different environments.
So until someone comes up with another face which can match its qualities, tough.

I'm with NIck. I don't understand where designers come up with these bizarre prejudices against fonts like Trajan, Comic Sans, Papyrus, Helvetica. Maybe Nick has a good point about "professionalism".

Either a font is correct for a job or it's not, doesn't matter what the prevailing design-brain is spewing.

I don't hardly ever use any of these, but that doesn't mean I wouldn't without one blip of conscience if they were right for the job. Get over your prejudice and just decide if Papyrus is correct for this or not, if not, then explain to the client why, if so, then use it.

pbc

I suggest you don't use that, Papyrus is bad feng shui!

What about Elli, the featured font at the time I wrote this? It has a playful feel that would work in that field. And it isn't Papyrus.

Nick, Paul: Fonts don't work in a vacuum. Whether a font
is "right for the job" depends on how people see the font, and
that is certainly affected by how/where they see the font used.
Ignoring that fact is something an artist would do.

And there's a critical difference between something like Papyrus
and something like Gotham*: the latter has a much more "generic"
appearance, while the former is in-your-face. Designers who use
Gotham are -hopefully- shooting for subtlety, knowing very well
that almost everybody will barely even notice what it is. Papyrus
is nothing like that.

* Although that's over-used too.

hhp

I agree with Nick.

And who gives a rat's ass about feng shui.

Whether a font is "right for the job"...

Yes, that is important. But this thread addresses the "professional pain" that Papyrus causes.
So I think I can be forgiven for not wandering off topic, although not, apparently, for being an artist.

[Papyrus] is in-your-face. Designers who use Gotham are -hopefully- shooting for subtlety...

This is a slightly different idea than what I had mentioned earlier, "...[Papyrus is] a very demonstrative "display" face, the design of which tends to overshadow the typographer's contribution..."

To develop on that: Gotham is a face that can be used to produce strong contemporary multi-line settings (e.g. tightly leaded all caps) that give typographic structure to a layout, whereas Papyrus tends to float, its effectiveness coming from its display-lettering qualities, i.e. the hand-made, textured finish of its letter forms.

Wow. That's a lot to respond to...

Everyone will have their own idea as to what works and what doesn't and I think all the above opinions are valid for the person who wrote them... not necessarily for me, but I find all opinions valuable in one way or another, if for nothing else than to clarify my own thoughts.

That fact that Papyrus is often used by the lay-person is not it's only problem, but this does reflect poorly when used poorly and there are a lot of instances where that happens. I don't often see it used well, as has been suggested. This leads to a wider low opinion of businesses that use this font and so of course I don't want my clients or my work in that kind of company. To steal a phrase from hrant: "Fonts don't work in a vacuum".

As to it being commonly reviled being due to the fact that it's commonly used: There are fonts that have been around longer and are used more often that I have zero problem with. Helvetica, although much maligned by some (i think it's the boredom factor), is a well-designed font.

Papyrus, as Nick says, is a novelty font. There's a reason it is in the "fun" collection in Font Book. It's very gimmicky looking and just far too literal. It doesn't belong in anyone's visual/corporate ID or branding, in my opinion... unless it's theme or feel appropriate, say a spa that using Egyptian Threading as one of it's services or Chinese massage... or a child's class project on South East Asia.

I also believe it is inherently flawed, although put this down to personal preference if you like. It's descenders are different lengths, ascenders are even, but too tall. This lack of consistency in appearance does actually make it break down at small sizes and in certain mediums. The chips out of it don't help either, although I wouldn't say they were aggressive and could work on other type-faces, but taking an idea to farcical extremes never did it any favours in terms of concept. I'll say one thing in it's favour. It has generous counter-spaces. I like that. I think it's one of it's saving graces.

My response to Papyrus has nothing to do with the prevailing design brain. This is for branding purposes, not a movie poster. I can guarantee you that my client doesn't perceive her business as a novelty. I didn't actually realise how much hate their was for it until I was asked to use it and thought: "You must be kidding." and started looking around for ways I could express this to my client without causing offence.

Don: Thanks for the suggestion. I did consider Elli actually, but the client loves flow and I think Elli might be a little too sharp and I would prefer to use something more regular for type that will be used with a logo for better reproduction at small sizes in a variety of media.

Typodermic and xo: Heh.

Does your client wants to be just one more intructor?

A new suggestion, Suzanne, since it seems that the search is limited to a sort of (faux-) calligraphic typeface: take a look at the homepage of the website vrouwenspirit.nl, which caters to the subculture esthetics of your client, but the font used lacks the drawbacks of Papyrus which you (in my opinion) rightly list in your latest post.

(The text at the bottom means: “Here shall shortly appear the website of the Female Spirit”.)

Suzanne, you almost had me convinced for a while.

But I must ask you, why do you suppose your client likes it so much, and if she is blind to the fact that it is a "novelty" font and would associate her with all those companies where it had been used badly, why would her clients not also respond to it with the same positivity? (Unless they also happened to be graphic designers :-)

> This leads to a wider low opinion of businesses that use this font

Ludicrous. Do you think all customers are designers? Never forget that fonts aren't the only thing that lives in a vacuum…

pbc

There are alternatives; I've just noticed that the Stone Type Foundry has come out with a new one, Tuff, and for a closer match, there's always Ereshkigal, which is similar, but still quite distinct from Papyrus.

I think that Papyrus is overused because, among the well-known and widely available typefaces, it does what it does better than any of the others. But that doesn't mean that people who aren't professional designers might not react to its overuse at some level, as some here would point out.

Nick & quadibloc, I understand the stance but have to voice a little disagreement on this one. The merits or demerits of the typeface's aesthetic characteristics aside, the ubiquity of papyrus can't possibly stem from the fine-tuned tastes of the world's tweeners personalizing their diary blogs...the face was obviously meant to project a specific communicative intent—ancient, foreign, egyptian, crumbling scroll, etc.,—but there are few applications I can think of that would make good use of what this typeface says visually...(maybe the Stargate franchise?) (Also, is it odd to admit typefaces speak to me?)

It'd be hard to deny papyrus is overused and abused as by everybody with a computer who can call it up among their twenty or so pre-installed fonts. When I see it in the world, I find it's almost always a lazy shorthand attempt to communicate "creative" or "funky" or "tweener diary" or "yoga" or "sci-fi movie" or "organic aisle" or "candles by Jan" or "asian restaurant" or "bong shop" or "tattoo parlor" or "office party memo" or "gardening supplies" and on and on and on

But here's what honestly gets my goat about this one: Papyrus speaks, and speaks loudly—but what it says, is "I'm funky and creative and unique" in a way that is so painfully common, comfortable, familiar, underwhelming, thoughtless, default, a little bit ugly, and herd-instinct-approved. It's like the PT Cruiser of typefaces...

Ton: not bad, but I have to say that I'm trying to avoid anything with an eastern flavour.

Nick: I love your feedback. It's thoughtful, sane, and good for my professional growth. I agree that some of her clients would feel a certain kinship because of that font, but they are not her only target market (nor are they her primary target market) and that is not the only thing they would respond positively to. I also believe that people are capable of knowing cheap when they see it, designer or not. So that association will be there for a lot of people, not just myself or other designers. Designers are probably just more conscious of it.

Paul: As you see above, I don't think it is a gift bestowed only on designers that they can see "cheap" at fifty paces. If it was then you'd agree with me, right? ;)

Quadibloc: Tuff is a great suggestion.

Designpuck: Not at all odd to admit that typefaces speak to you... unless it's in that inside your head, telling you to kill people way.

Suzanne - according to you your client has really cheap taste. Are you sure you want the job?

I do not understand font hatred, it feels very elitist to me.

pbc

> why do you suppose your client likes it so much

Because she has little awareness of the world of fonts.
I would equate it with falling for a gigolo.

> Do you think all customers are designers?

No, but everybody reacts subconsciously to everything,
without realizing it. Think of it not as elitism, but simply
trusting people who have put the time to understand
something deeply. I for one cannot hate a font.

hhp

I don't tactfully deal with my clients. I tell them why a design works and leave it at that. I don't dance - ever. If I were you I'd tell the client to stick too what they do best, and let your work speak for itself.

I noticed a few "the client gets what the client wants" type responses. I believe this is called being a whore. If they hired you they are acknowledging that they don't know what they are doing and you do. Find a way to remind them of this.

Paul:
>according to you your client has really cheap taste. Are you sure you want the job?

She has her own associations with this typeface. It's not about thinking she has cheap taste, it's about understanding the wider implications of using this font that have been outlined by many of us. Many non-designers live their lives without even considering the nature of the design they are subjected to on a daily basis. It's like The Matrix, but with typefaces! You should know that she does understand my reasoning, appreciates my honesty and looks forward to seeing alternative ways of expressing the core values of her business. I look forward to her choosing the red pill.*

>I do not understand font hatred, it feels very elitist to me.
This is not mindless, elitist font hate. It's thoughtful, better design for the people font aversion. ;) Is it elitist to not want to use a font when you have outlined good reasons for it? Instinctual and practical dislike for a font is not elitism, it is personal preference.

5star and tylerh: The talk went well. There's always room for tact, but I definitely agree in that I think it's negligent to not steer clients away from making bad choices.

*Apologies to those unfamiliar with The Matrix.

Papyrus was, when it first came out, a well-designed and original font. It's subsequent fate can't detract from that, and its overuse results from how well it communicates... a message that is much in demand of late.

What is the difference between elitism and serving one's client as best one can? Obviously, it's motive: is it "my fellow typographers will laugh at me", or "your potential customers will laugh at you"?

People who aren't typographers will notice they've seen Papyrus before at this New Age bookstore or that yoga center or the other T-shirt store or restaurant and so on. Having a unique and original typographic identity is a good thing that ordinary people appreciate. So it is perfectly legitimate to look for an alternative to Papyrus.

The problem may be finding one. There are several - there have been threads here discussing this issue before in which many candidates were presented - but since none of them communicates the same thing in the same way as Papyrus, which alternative is suitable would have to be carefully chosen. Thus, for example, in some cases, one could use Ondine (also fairly widely used, though) instead of Papyrus, and in others it would be a very bad choice for a replacement.

I mentioned Tuff: going in a different direction, one could consider Present.

> It's subsequent fate can't detract from that

But we're not talking about history - we're talking about what a client needs now. In fact it's hard enough getting people to realize the power and relevance of fonts right in front of their eyes - you want them to become sensitive to their history as well? :-)

> Obviously, it's motive: is it "my fellow typographers will laugh at me",
> or "your potential customers will laugh at you"?

Certainly the first one shouldn't be at play (except possibly as a desperate ruse to let the design be more than the client will allow). But the second one is extremely relevant.

hhp

ITC Simran:

http://www.itcfonts.com/fonts/font/pid/204862/ITC+Simran/detail&grab_id=...

There are two contradictory principles at work here.

Firstly, a typeface is one of many tools that a designer uses to create a page, an identity, a signage system, whatever.
So fixating on Papyrus is not conducive to the synergy of a good design, and constrains originality and the development of something custom tailored to the client.

Secondly, it's unavoidable that when "everybody" has a computer and a font as distinctive as Papyrus is bundled with Apple, Microsoft, and Corel, there is going to be consumer awareness of this professional tool--and a little knowledge is a dangerous thing. Papyrus certainly picked up a lot of good karma being used for the captioning in Avatar. Damn, it's so easy to recognize with its humunguous extenders. What other typefaces are like that? Delphin is all I can think of.

So it's a real challenge for designers to deal with their clients' font-specific prosumer tastes, especially when these tastes are shared by the target market.

Why not develop two treatments, one of which uses Papyrus, and market test them?
After all, it's just a tool--surely there must be some way for a designer to put her stamp on it and use it in a subtle and creative way? (Easy for me to say!)

One factor to think about here is something Mark Simonson noted a while ago. Amateurs tend to be attracted to "highly flavored" faces, because they are noticeably distinctive to everyone, and can make a strong visual statement on their own.

But that very strength has two problems: 1. It makes them less flexible, and less easy to harmonize with other design elements and 2. It also can make them go stale more quickly.

I think these two factors mean that the highly flavored face needs to really work graphically for the use, if it is not to go stale for those who use the shop or services.

Has it actually been proven -- by whatever means -- that Papyrus is "overused", or is it just a meme that has been positive-reinforcing itself? I, for one, was barely aware of this typeface up until the time I came across a rant about its alleged ubiquity.

I also believe that even if Papyrus is overused, the problem is limited to the US, where Macs are widespread, whereas in other parts of the world, a "two bob desktop publishing setup" can't afford Apple and therefore doesn't have Papyrus.

Right Nick, it's just a tool. That's what I should have said in the first place.

I have never tried to talk you into using it Suzanne, I just don't understand the attitude. It feels very insular.

I don't view my job as a designer as some sort of educator, quite frankly, I sell things.

pbc

I suspect the issue with Papyrus is that it looks like a one-off. The first time I saw it, I thought it was beautiful. But to continue to see it is like your co-worker who wears the same very handsome blue sweater day in and day out.

The presence of Papyrus calls for a million variations, one for each yoga teacher.

> whereas in other parts of the world, a "two bob desktop publishing setup" can't afford Apple and therefore doesn't have Papyrus.

Papyrus is also included with the large selection of Bitstream fonts included with either Corel Draw or Word Perfect, and the latter is sometimes included along with the purchase of a new Windows PC. So a lot of people with Windows machines also have this face without having to have purchased it directly from the typefounder at a higher price.

The trouble with Papyrus is that it is a caricature of what Yoga may seem to be about to those who don't know whereas Legato is probably physically more what Yoga tries to be. Forms in balance without the look of extreme effort.

The trouble with Papyrus is that it is a caricature of what Yoga may seem to be about to those who don't know

That I absolutely agree with.

Legato is an interesting idea.

Minah is a very elegant, calligraphic roman with long extenders. I can imagine that a person who really likes Papyrus will like this as well, but it's little used, and a bit more disciplined as well.

Right Chris, perception is a bamboo yoga mat, reality is rubber.

Still better than a Yoga mat made of a bed of nails :-)

I can’t help but thinking we’ve ended in a blind alley here… There were some good thoughts by the ‘community’, no doubt, and by this I mean those that tried to find a common ground for the client and the designer, the logo and the accompanying typeface, based on the subject matter, which is YOGA – as Eastern as can be; but the designer is ‘trying to avoid anything with an [E]astern flavour’ (never mind that the font she’s referring to is based on the solid Western calligraphic tradition). So, dear Suzanne, why don’t you just make those few letters yourself? That way you can’t go wrong, you’ll be definitely gratified; and the client… well, we’ll see. Perhaps she’ll see the light too, blazing within her third eye…

Actually, yoga is not "as Eastern as can be", at least not for people who are somewhat familiar with Eastern cultures. Yoga is Indian, and India -- in so many respects -- is and always has been significantly more Western than East Asia aka the "Far East". Taiji, for instance, is a "more Eastern" school of meditation than yoga.

Thanks, pijames, for the geographical hairsplitting, immensely enlightening to us who are not ‘somewhat familiar with Eastern cultures’.

Why not just commission a lettering artist to do some renderings/roughs :-)

"Geographical hairsplitting"? Considering that East Asia is larger than Europe (and more than twice as populous), and India is not part of it (not even close), "yoga is as Eastern as can be" is as correct as "the Russian Orthodox Church is as European as can be" or "samba is as American as can be".

Talk about "caricature"!

My vote's for either: 1. Minah, or 2. Commissioning a lettering artist, or perhaps designing a unique typeform (unless the client claims to have a 'papyrus-level' budget).

You guys have way too much time on your hands.

Definitive proof that the economy sucks.

@terminaldesign
"You guys have way too much time on your hands."

Welcome to the internet, enjoy your stay. :)

I would think that neither Legato nor Minah would begin to do the job the client wants, if he is thinking of Papyrus.

A Sanskrit simulation font, however, would say "tacky" in a voice far clearer than Papyrus, at least in my opinion. Ondine is not advisable for the same reason.

> "Geographical hairsplitting"? Considering that East Asia is larger than Europe (and more than twice as populous), and India is not part of it (not even close), "yoga is as Eastern as can be" is as correct as "the Russian Orthodox Church is as European as can be" or "samba is as American as can be".

I'll certainly agree that Yoga is not particularly Chinese, Japanese, or Korean.

It is, however, very Indian, and India is part of the Far East. It certainly isn't part of the Middle East.

India is part of the Far East? Have you really thought that Asia consists entirely of the Far East and the Near East, and there is nothing in between?

IMO Papyrus is a fantastic typeface. Yes, fantastic. Well conceived and designed. See if you can best it.. I triple dog dare you.

Note to mods: Please start a Fix Papyrus type battle.

PS. Neuland is in the same boat: also fantastic, well conceived and designed -- and overused to characterize certain "ethnic" themes: Africa, Amazon, Jungle, Safari etc. Yet, it is still an amazing typeface.

Neuland is way better than Papyrus

A rather enlightening interview with the creator of Papyrus, Chris Costello:

http://isryldesigns.blogspot.com/2010/01/q-with-chris-costello-font-desi...

Fonts go in and out of style. You can intellectualize a Vote for Pedro T-shirt all you like but you'll still look like an idiot wearing it.

I am not saying Papyrus is a bad typeface. I am saying it is a badly used and abused typeface.

Ray, you are exactly right though, you cannot escape being thought of poorly if you use it.

And that is the whole point. The man who created it said that a few years ago already. Things are going to get even worse, what with the new large-scale exposure in the megalomaniac Hollywood project of late… We have seen a result even here: any upright calligraphic font can now be perceived as having an ‘Eastern flavor’. For Pete’s sake.

I finally found the site again...

http://www.bowfinprintworks.com/

that has many typefaces displayed there, a number of which might be good alternatives to Papyrus.

But the question remains Chris - thought of poorly by who?

pbc

"...thought of poorly by who?"

People of good taste or, as some would say, Effete intellectual snobs like us :-)

Whatever tastes good Chris, some people like blubber, some rotted milk, no accounting for it. ~(••)~

Or as Frank Sinatra once told a friend of mine's mom, "Whatever gets you through the night."

pbc

Oh well. Time for a pint...

Comic Sans is the funniest font ever created. Nothing winds 'em up more and nothing causes more noise on the internet not even Lydian or Papyrus.

It was designed as a practical joker and better than Jokerman.

Comic Sans bashing is finished. A couple of years ago it was pretty mainstream to whip it, even here on Typophile. Now it tends to be done in places that are a few lolcats behind. Cooper Black, while not as maligned as Comic Sans was, took a few shots in the ribs and now they're writing a book about it. Give it a few years.

Comic Sans is a font people tend to hate on first sight. Not so Papyrus.

> > "...thought of poorly by who?"
> People of good taste

Sorry, Chris, Starkist don’t want tunas with good taste . . .

OK, Charlie :-)

>Now it tends to be done in places that are a few lolcats behind.

LOLtastic!

"Oh well. Time for a pint..."

So, Si, that must be an East Indian pub, right? Kingfisher and chips? :-)

For those too young to remember:

http://www.legacyamericana.com/servlet/the-20559/Pinback-button-opposing...

Hi all,

I now have several fonts up my sleeve that represent the ideas that the client wants to communicate without being overly literate or simplistic. None are Asian themed, nor do they need to be as it's not pertinent the business. All have flow or are rounded, have curves, have a regular and solid structure and are on the light side, reflecting principles of her business (personal trainer who uses a mix of skills including her chiropractic licence and yoga).

Thanks all.

p.s. The creator of Papyrus has actually said that he was aiming at an Eastern interpretation with Papyrus.

Thank you!
I'm the dreaded client. I was surprised and hurt when my brand was looked at by a newly released designer( just graduated design school) and she gasped. You should never ever ever use papyrus. I ran to the Internet and typed in "why you should never use papyrus font". I was bombarded by reasons. My heart sank. I had already passed out business cards and menus. I had received so very many compliments on the simplicity and style of my logo. Most every woman that saw the design, loved it. Is that because we are ingrates lacking the ability to see "tacky" overused fonts. A sub human group, without education.
Mainstream: is the problem that we are flowing with it, or just don't care and are rebelling with the quiet but blatant use of papyrus wherever possible?
I must attend design school, or never again take matters into my own hands, otherwise, I might drink tea, rather than sip it.

Yes, the first thing my customers said , while ordering confections, was " I can't believe you used papyrus, that is so tacky"!

if one needs to be within "enlightened" designers guidelines to look sophisticated and sell more product, what happened here: The London Olympics, twitter, bp and hooters."

I don't think Hooters is aiming for 'sophisticated'.

Liking something consciously is great, but there's more to customer behavior than that. Just like you make them better people through yoga, we make them better people through typography. Or rather, you/we try to.

BTW:
http://typographica.org/on-typography/a-fruitful-discomfort-the-face-of-...

hhp

Awesome, you used a typeface that's common as snot for your unique branding ...congrats.

n.

It's important that a designer and client talk about expectations before starting a project together.

In this case the designer might have learned that the client wanted to stick with Papyrus, and the client might have learned that the designer hated Papyrus, and they might have mutually decided not to work together on this project.

> I must attend design school, or never again take
> matters into my own hands

The reason you hire a specialist — whether it's an accountant, lawyer, architect, or whatever — is because they know more about their specialty than you do. That doesn't mean you have to agree with everything they recommend, but it may be wise to give it serious consideration.

Hopefully the client's own clients don't decide to avoid her yoga classes based on judgements about yoga that they're not qualified to make...

hhp

Ms Mckenzie,

I assume you're kinda relating rather than giving a life experience -- unless an Alaskan baker went to an Australian graphic designer?

Anyway, you need to understand you won't get much sympathy on this forum. Far too many of the denizens of Typophile are more involved with style than design, which lets in a lot of us-versus-them thinking. "Style" is also very much of the moment -- like which of the 10,451 sans serif fonts birthed in 2012 should one use? It's understood those fonts are not to be used in 2013, of course. And probably not in Des Moines, ever.

James gave a good answer, though probably more serious than you intended.

Far too many of the denizens of Typophile are more involved with style than design

Indeed, although compared to the broader field of design (such as clothing bought by the typical yoga student) we're quite ascetic, especially those of us who prefer making text fonts.

However disposing of style entirely results in typography that's entirely disposable.

which lets in a lot of us-versus-them thinking.

Conflict is the father of all things.
–Heraclitus

hhp

> Far too many of the denizens of Typophile are more
> involved with style than design

The word "style" is commonly used where referring to design trends, I use it myself all the time, but actually I think what we're talking about here is more in the realm of fashion rather than style.

An example of the difference is if you looked at photo of a person taken in 1870, you'd probably have no idea if the clothes they were wearing were in fashion that year, but you could instantly tell if that person had style.

Same thing with design. Just because a font or a design element is out of fashion (due to overuse, for example) doesn't necessarily mean it's got bad style. Helvetica, for example, is a good font, but it's out of fashion at the moment.

Actually Helvetica's proportions, color and spacing are out of whack. To me it only works when set very large at the lightest weights.

hhp

Helvetica, for example, is a good font, but it’s out of fashion at the moment.

Except that it’s presently #5, #17 and #18 on the MyFonts chart.
I guess it depends on whether what’s fashionable falls within the purview of sales statistics or pundits, in which case I wouldn’t pick you for a maven, Charles!

As you note (“10,451 sans serif fonts birthed in 2012”), it’s serifs—other than slabs—that are out of fashion, a fact borne out by the said MyFonts chart.

BTW, are there any other font sales charts, apart from MyFonts and FontSpring?

For comparison, according to a list recently compiled by somebody I -and others- would pick for a maven, there have been only 40-something notable sans fonts in 2012. A nice number.

hhp

But zero Papyrus alternatives?

> Except that it’s presently #5, #17 and #18 on the MyFonts chart.

That's a good point, Nick.

But I'm not sure that a high ranking necessarily means that designers regard it as fashionable. Designers who do corporate work need Helvetica in their collection even if they don't particularly like it, plus a lot of sales are undoubtedly to non-designers.

I don’t think we have the same understanding of “out of fashion”.
To me, it means what’s not popular—and popularity can be measured by font sales.
If you think it means despised and/or ignored by hip designers, that’s something else again, and dependent on how one defines both “designers” and “hip”.
Punditry is all very well, but what are your qualifications, what makes you an expert on font fashions?
Frankly James, you and I have no idea at all who is licensing Helvetica at MyFonts and why, only conjecture.

Nick, what I was trying to say is that popularity of fonts as measured by sales doesn't necessarily reflect what's "in fashion" to professional designers, since pros probably make up only a minority of their customers, and many sales of Helvetica to pros are because it's a font they need rather than one they'd prefer to use.

Just as the best-selling shirt in the U.S. probably isn't the shirt that a fashion designer would buy, or the best-selling couch probably isn't the one an interior designer would buy.

I've got nothing against Helvetica, I use it all the time. But my sense is that most pros tend to stay away from it due to overuse and its association with work done a few decades ago.

I agree with you that this is conjecture.