Typophile

Mondadori logo serif

Viviane Tubiana

The M particularly is throwing me off in identifying this font. Any thoughts? - sorry it's so small, that's how it is on their website.

Thanks in advance.

Riccardo Sartori

I think it's custom. And surely pre-digital.

Florian Hardwig

What Riccardo said. If you’re looking for alternatives, the small caps of FF Acanthus are similar in proportion.

Viviane Tubiana

Thanks Riccardo - Danke Florian.
May have to create a good M.

Captured from web.archive.org on 28 Feb 2018. view this capture