I know I've seen this one a million times but just can pin it.. any help?

My money's on Berthold Baskerville BQ.
You're welcome. BTW, WhatTheFont gets pretty close for this.
The BE version is quite similar too, but the BQ has the inktraps, and looking at your "M" that's probably a closer match. There might be other versions, but I think the general direction is right. :)
@Mike, Nina: BQ = Berthold Quality, BE = Berthold Exklusiv, whatever that means. Also see the FAQ at bertholdtypes.com. It’s a mess. This place apparently isn’t run by type users, let alone designers.
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