Raffia Initials?

hhp

I don't know that I'd stay away from the serifs. Horse breeding, after all, is great and venerated tradition. I think the history of the thing is much more difficult to conjure in a sans serif face.

Take your cues from the animal itself. Have you ever really LOOKED at a racehorse? Beautifully arched neck, long delicate legs, aquiline, expressive head and face... serif, in other words.

Some of the newly designed serifs are indeed strong and Modern. Go to fonthouse.com. They let you test set type up to 288 points. You can then print screen and paste up in Photoshop to get a better idea of what you're looking at before you commit to purchasing a slew of fonts.

Also, Google old horse racing ads to get an idea of the type styles used during the past century - that should give you an idea of how to start "seeing" them.

Good Luck!

>Established
>Confident
>Professional
>Experienced
>Approachable
>Trustworthy

I deleted some of your adjectives, that should simplify your intend.
Think "the other adjectives, i will try to implement with other tactics – graphic design". A more solvable approach.

Since I see in the list

World Class
Modern

I take it that your client wishes to avoid using a traditional display font with Western/Cowboy associations like Broadgauge or French Clarendon.

Helvetica (or Futura, or Univers) in bold italic comes to mind.

There's also a heavy wide sans-serif I'm thinking of, but I can't recall the name off the top of my head, although Annonce resembles it.

I believe it was Venus I was thinking of.

Actually Venus Extrabold Extended, to be more specific. (Bauer)

Thanks for the comments folks, some really useful advice.

I'll definitely have a look at the suggested faces, i'll also keep in mind to look at factors such as the shape of horses as suggested by cdunitz.

I'll post something up for review once i've made some progress.

Thanks everyone.

What type of horse training? Any particular breeds?