Jesse, think about changing the winged P to wings. "Premier, gets your goods to the destination fast." Something like that. Premier = Fast No need to be that literal with a winged P.

Sorry about the double post the server fooled me for once

Tiffany I was thinking of the Flying lady of RR

Here is their current logo

And here is some sketches that we did...

I love the fast service cafeteria logo they are currently using. Do they specialize in pizza?

Of the posted designs, I also prefer #2.

Have you explored any concepts with the winged P starting the word P+remier? I think having one "fast" read, rather than two (icon + title) might work well here. It might also allow for a streak, or flowing line, or some other graphic element to keep the P from looking like a stand alone "super P"�You would just have to be careful to maintain a sense of unity between the P and whatever other element you used.

You've made a good start.

Aloha!
Scott

Oops! It looks like you posted while I was typing.

I think you've taken the right direction. The thing that seems to be missing in all of these is a sense of being "Premier". Your "P" indicates fast movement, or transport, but there needs to be some element in their identity/brand that indicates that this is a premier company. Maybe it will come in the application treatments (metallic inks, elegant sophistication in type treatments, etc.). For starters, IMO, I don't think the green is contributing to this.

Whoa... this is one fast moving forum! I've been trying to make the winged p work as the first letter in the work Premier but am struggling with the fact that it's outlined. Do you think an outlined typeface would work well as a logo?

Forgot to post... the green colour is something that they don't want to change as most of their trucks are green. I plan on using brushed aluminum and frosted glass in their signage... so that should help the "Premium" part of the name really shine.

Thanks for all the feedback!

I think outlined logotype could work�It's just a challenge to make it work; but hey, that's what we do. It is also possible for an outlined "P" to coexist with other solid letterforms. You'll have to really work the positive/negative play with either of those options.

Aloha!
Scott

This is what I have been working on...



Any thoughts?

I really like the swashy illustration of a truck logo. At first glance you'd think it's cliche, but I honestly can't think of any trucking logos I've seen on the highway go with that type of style.

I do like your last wordmark. I can see that working quite nicely. I don't think the 'P' by itself really works, though.

I think you're getting somewhere. This successfully captures the essense of what you seem to be going for. Darrel is right about the "P". It's off balance�heavy on the right (weight + motion). I think the "P" that you had before, with the tail on the last feather extending past the P-stem was more balanced. Also, the dot over the "i" is a little flat. It probably needs either less of an arc on the round/right side, or it just needs to be taller.

Overall, I really like it.

Aloha!
Scott

This might be the one...

whoops.. double post.

Jesse-

I'm a big fan of this P that you posted previously. I think it'd be interesting if you continued developed a wordmark "PREMIER" in all capital letters starting with this P. Perhaps the "P" could be a larger cap than "REMIER". When I think of trucking, I think of strength. The graphic edges of this P convey strength to me. Can you tell us more about the types of clients that Premier serves?

If you were to pursue Ty's suggestion, you could remedy the off balance (heavy on the right) "P" by having it cut into the small caps "R"�that way the "R" would bare some of the weight of the right side of the "P".