looks like the image of the logo was not uploaded, maybe it is being scanned for virus, i will chack back later and try to upload again

FYI, some characters are not allowed in uploaded
filenames here. Like the "&" for sure. Just make
the name plain alphanumeric and see if it works.

hhp

here is another attempt to upload the jpeg

and it looks like it worked :) any idea what this typeface would be? Like i was saying except for the Z everything else looks like Primex, which was suggested by whatthefont

Being a logo, it's very likely that they just customized the Z.

looks a lot like Big Noodle from dafont.

that was a good suggestion but again the Z doesnt match. The problem is that there are bevels on the outsides right where the letterform bends, kinda hard to see in the image but they're there.

Hu? Big Noodle has the bevels/shears. Looks like a match to me.
Check here: http://www.dafont.com/font.php?file=bignoodle_titling&text=ZIVELO&psize=l

BTW:
http://www.flickr.com/photos/arboghast/4210141452/

hhp

It seems quite popular!
http://www.flickr.com/photos/ninastoessinger/3626062341/

thats interesting, i only went from what I saw here:
http://new.myfonts.com/search/big+noodle/fonts/ then type ZIVELO in the sample text area

otherwise you're right it looks like there are bevels on the Z. I might just leave it at that then, thank you feelingrandy and altaira for clearing that up :) cheers

Interesting, looks like that's an —in this case, crucial— difference between the paid and free versions. FWIW the one I posted is the one from dafont.