Typophile

Are they insane?

Maree

Ok my clients wanted blue and decided on this logo

So then last night I get an email saying could I try the following (specifically with these colours)....

I ring them and ask them why the change in colour and apparently its because they looked at someone else’s site and those were the colours they used.....they wanted fresh and modern and to me what they want looks terrible in these colours (conservative grey, too many competing elements in the logo with the colours)

I’m meeting with them in a few hours- and as I always say it’s their logo at the end of the day...but can anyone else see where I am coming from??

TIA

blank

Those colors are not fresh and modern, they’re 1990s Designers Republic.

Anyway, what color do you use when you have to print the logo on white?

Maree

Yes James thanks so how do I tell them its crap - without saying “its crap” ROFL.
There’s a black and white version...part of the problem is there are two people in the team and one of them would of just gone with first option...but the other is interior designer and keeps tweaking things..I think it looks bankish or a football team...

Anyway wish me luck..

M.

Michael Hernan

I’m coming to this late...

you have to be careful with yellow on grey, though one of my favourite colour combinations I have had the problem of the yellow disappearing into the grey when just squinting a little - unfortunately it was the date of the event and I wasn’t asked to do flyers for that club again!

I like the softness of the type. The tail of the g however is getting a bit close to its own bowl!

Hope you can think of other was to push this along...

Martin Silvertant

The new colors definitely don’t scream “modern”, however I don’t think it looks awful at all. I have more problems with the loop of the g and width of the i than with the colors. You might be valuing your own taste too much.

Captured from web.archive.org on 3 Jan 2010. view this capture