Mmh … Christian Schwartz (Guardian, Meta Serif) meets Luc(as) de Groot (Floris). I’m curious.
F

More pics:

Another image

On their site (www.synoptik.se) there's a Flash file. Anyone capable of see if the name of the font is in there?

That's a solution, but I'm at work without any admin privileges - so no swf hacking for me..

After some googling etc, I found the danish agency Artners who worked on the identy with Dalton Maag. The typeface is from them -
Cordale

Thanks a lot, Sebastian!

You're welcome, Christian.

You could also have found this using the Serif Font ID Guide, although I admit I had to try a couple of 'a' choices to find it. I will allow another choice in the update.

- Mike Yanega

Good detective work, Seb! Cordale is an interesting typeface.

Mike, thanks for the reminder. I often forget about this fabulous ressource.