The (former) Guardian:
http://www.studiodavidhillman.com/portfolio/editorial/the-guardian/

I made this one nearly a decade ago.

. . .
Bert Vanderveen BNO

This is an editorial design meme, seen in the Edward Jones wordmark.
Over 10,000 franchises apparently.
I would have made the x-heights the same.
Don't know where it originated.

[[http://berlin.de|Berlin.]]

Very interesting to see, thanks all. The Guardian mast head is a good example certainly. Id be interested to know if anyone has seen this sort of typographic treatment done successfully/pleasantly within the one word though.

If anyone has others to throw into the mix then go ahead!...

In the "not so successfully/pleasantly" quarter there's the Acer wordmark.