Typophile

Magazine Cover Typeface

fathairyape

Hey guys,

I was wondering if I could ask you typographical gurus a question. I'm production manager on my university's magazine, and we're interested in redesigning our magazine to be less The New Yorker and more Wired or another equivalently modern magazine. I was wondering if any of you know some really nice modern fonts we should investigate into purchasing for our magazine's new cover typeface. We were thinking either thin or bold lettering, possibly in all lowercase with some nice x-height. That being said, I think something like Myriad Pro won't strike readers as being all too ingenious. We want an awesome, not-really-overused-yet typeface.

Thanks for your time, guys!

-- David

In many ways, the title influences the font...is the title more than found characters? I always think of the magazine Mademoiselle, which is a long title by anyone's standards and it was a condensed Futura in its later years. My own feeling about magazine logos is that they should not have too much character; they have typically been simple because of newsstands. A recent resign I did I went back to News Gothic because it was strong, readable and just seemed right. I would also recommend House Industries Chalet (Tokyo) http://www.houseind.com/fonts/chalet as a font that has character and is not overused.

David, you should get the cover designed by a graphic designer, someone with strong ideas of what a cover should look like, which will inform their choice of type/lettering. Picking a typeface that you hope will be trendy is not cover design.

As always I recommend the often underestimated and undervalued Locator family from ProcessType.

. . .
Bert Vanderveen BNO

I think Nick Shinn said it well. Find a designer (shameless self promotion).

Without knowing much, I think I'd lean toward a very new, very fresh serif or slab serif face. I really like Skolar and Apex Serif.

Best of luck!

evan

The design is the issue first, not the typeface. This requires a process of development and a skilled practitioner to perform. Don't get a font first and then saddle a designer with it. Hire a professional--you may even have a design school and design faculty on your campus to help you.

ChrisL

As long as we are all self-promoting http://randydunbar.com/

Thanks so much for your support guys. Sorry I failed to mention that we have a team of very talented designers--I was just hoping you guys would be able to spark some ideas into our head that we could begin to work with.

-- David

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