Here's the issue:
The less you charge, the less you are valued
The more you charge, the more you are listened to.
I remember a designer Bruce Hale telling a story about working for a non-profit for very little money, but getting very little respect or cooperation in return. But when working on a six digit project it's "Yes sir, Mr. Hale. Would you like coffee with that Mr. Hale? How high again did you ask us to jump?"
I've seen this time and again, whether it be web design, a custom font project, book or brochure. Where, financially or otherwise, do you draw the line?