We saw Jenson on tv last night. I forget how it was being used. Also I think it is still a great typeface for fine letterpress printing. But it is true that it isn't as popular as it once was. Certainly there are many more beautiful serifs out there.

Certainly there are many more beautiful serifs out there.

Jenny for example. A great and very legible typeface for fine offset printing. (Surprisingly the shape of the q does not seem to disturb the legibility, although I think it is larksome and not needed to vary from the "normal" shape of the q.)

Maiola fits in this description as well :

http://www.fontshop.com/fonts/downloads/fontfont/ff_maiola/

dr

"Jenson" will always be significant, because it is the definitive roman type.
A great many type designers do their version (mine is Goodchild/Nicholas), presumably because engaging the fons et origo provides insight into why the typographic letter is shaped the way it is.
Do art directors and graphic designers feel similarly inclined? What has prompted you to use it (or similar Venetian), Tiffany?

Not only is Jenson the root of our Latin type, it’s the typeface used in the roots of great printed book design. Jenson’s books were exquisite; his paper, proportion, and typesetting are simply fabulous. So as long as there are books, there will be book designers who have sought out Jenson’s work and let it influence theirs.