Font advice — Typophile archive

chasenyc31 October 2009 · 17:20

So this is a logo I designed ten years ago for my father's company... originally designed in MS Paint. While I don't plan on changing the logo itself there has been a lot of change in what fonts have been used. The one you're viewing currently is the most recent choice but I was wondering if anyone had any input on what would aesthetically be best.

Anyways, the following is an excerpt about the company for some background information.

"HR Privacy Solutions is a New York-based management consulting practice focused exclusively upon helping clients meet the privacy challenges involved in the collection and use of employment-related personal information. Our clients are U.S. and Canadian multi-national employers and employer service providers needing assistance in complying with domestic and international privacy laws."

Thanks for any thoughts you might have.

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HRPS_logo.jpg	25.47 KB

filemeaway8 November 2009 · 20:14

While I don’t plan on changing the logo itself there has been a lot of change in what fonts have been used.

Changing the typeface would be "changing the logo"

I was wondering if anyone had any input on what would aesthetically be best.

Has HR Privacy Solutions considered hiring say, a designer or firm to develop the logo this out for them? I guess I don't understand this post at all. There are lots of fonts that could work, but it would involve a lot more research into the companies goals and branding strategy.