Trying to match this from a tracing. The "r" is throwing me for a loop, so when in doubt go to the authorities.

It's possible it is a modified Frutiger Black, with the stem removed on the 'r' and a simpified 'y'

It reminds me more of Eras than Gill, but in any case i'm pretty sure the 'r' has been altered, and, if it really is Eras, the 'y' as well.

Eras Bold @ MyFonts