Intercapping, the inserting of capitals into an unbroken word, is a fad that rears its ugly head now and then. It was popular in the mid-to-late 1990s (especially during the dotcom boom). Do yourself a favor and avoid it.

haha, I see so you're saying don't do "CommonwealthBank" but what if its "commonwealthbank" and in the sentence you write, "Commonwealth Bank". Does it work against the brand?

Hi viceversarohan,
Your logo is your companies identity. The text phrase for your company is also your companies identity. The text phrase can be Trademarked with no specified typeface or color specificatons for use in editorial material and legal documentation, such as, yourcompanyname®.

The only rules you need to apply are the ones that promote your objective. Consider the context in which you want to be percieved, and apply it to your decision making process. I'm guessing that whenever you write your company name, you want people to be reminded of your logo.

Be consistent with whatever elements of style you apply to your companies identity and you wont have to worry about trends.

Mike Lee | ReadyType™

> Where as if I look at my bank, their logotype is “CommonwealthBank”. In sentences they write it as Commonwealth Bank.

I suspect the name of the bank is Commonwealth Bank, and thus that is how it should be written in text. The omission of the space is only a design thing, and thus only should apply to the logo. On the other hand, if the company name is spaceless, like WordPerfect, then you would omit the space in all cases.

Okay nice answers guys, thanks a lot! My company name is "creativelifeform" all in lower case. But when I write it in a sentence, I am going to capitalize the "C" so it will be "Creativelifeform".

Facebook does this, even though their logo text says: "facebook" and I think its fine. I am happy with it being lower case in my logo, but when its in a sentence, I think it should take on the form of a proper noun to give it more presence compared to other words in the sentence.

Thanks again guys.

You might want to look at the editor's note at the bottom of this page to see how Wal-Mart has addressed the issue of using a trademark that differs the legal name of the corporation.