What application are you using to create the logo? Something that supports the various sorts of OpenType alternates, like Illustrator, InDesign or QuarkXPress 7+?

T

Thomas,

Thanks for the reply. I'm designing in Illustrator. I'd still love to hear your suggestions, but I think might have solved my own dilemma with Avenir. I decided that single-story "a" in Futura was actually hurting the friendlieness-factor. :)

Matt

Hi,

Here's some geometric fonts I like, and are a bit more friendly than futura:

Agenda
ITC Johnston
Corinthian

Hope this helps

Jeffrey
infraordinaire

I’ve been working on a very similar project, where a friendly geometric sans with a circular o was needed. Depending on what letters you need, I might have something for you. I’ll have to draw up an a.

Here’s a few letters:

Houschka Pro

Nick Cooke

Nick, your work is amazing!

No single storey a, but very friendly: Museo Sans.

Darn. All these pro’s just overshadow my work :)

Pro?... I won't mention the # of hours I worked on it :)

Bryant has an alternate a as a stylistic set. There's also the an alternate spurless variant.

Frode, you are too modest – your work, from what I have seen, is really good and always getting better.

Yes Frode, yours looks pretty promising - I like it, and thanks.

And Jos - your Museo 500 is very good and a damn sight cheaper than mine!

Nick Cooke

I agree with the others, Frode, nice work.

Nick, thanks a lot! And cheaper indeed... especially the 500 weight :)

Thank you for the kind words!

Wow. You guys have overwhelmed me with your responses. To see the names Nick Cooke and Jos Buivenga in the replies is incredible - I'm familiar with your work and have high regard for both of you. Although, I must admit I wasn't aware Museo had a complementing sans-serif! I'll definitely keep that in mind for future projects. And Frode, thank you for your generous reply. Your willingness to open up a custom type to me is really, really kind. It looks spectacular.

I almost feel like I'm letting you guys down… our team just came together behind Avenir today. I really appreciate the input, though!

Thanks,
Matt

What about Apertura?

from the description: "Apertura is a rounded geometric sans serif referencing the geometrics of the mid 20th century but with a humanistic twist."

Rahim

I'll get over it :^)

Avenir is a good choice.

Nick Cooke

I'll get over it too... with all that kind flattering that shouldn't be too hard :)

i'm know i'm late to this party, but frode as i've said in other places, this face of yours is really nice, i can't wait to see it finished!

nick and jos - both very nice work and giving me more options to think about as well!

Tangent

All of mine. Ah, I forgot: beware, self-serving plug right here!!!

Avenir is a good choice. Thanks, Simon!

I recommend our very own Mark Simonson's Proxima Nova. Deelish!

Our very own what?

Gee whiz, James. He just means I'm a fellow Typophiler. (Thanks for the plug, Owen.)

Hey Frank, I’m loving that friendly sans you are working on. Be great to see where it finishes.

Chris