Typophile

Can Kismet font still be used?

paulverheul

My company wishes to use the above font in their company logo. Can you people tell me what feeling this font gives you? For example reliable/decent or cheap/outdated? The company makes/sells stone products (anything from monuments to custom made kitchen sinks).

I'm curious as to what people think about it, I think it's time to go for a new font, but I'd like to know what other people think...

Tnx!

That really doesn’t say anything to me that suggests a business selling stone. And if you’re Dutch, a font with a properly spaced j is kind of important.

The J in the logo is properly aligned, the J in the Kismet font is not... Suggestions about what type of fonts we should use are more than welcome :)

I am not sure why you would use a "handwriting" style font for a stone company's logo. It seems very casual, and not very professional or "corporate".
When I think of stone products, I think of strenghth, industry, robust-ness. This is weak, friendly, casual to me.
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www.coroflot.com/kate_dawson

To me it looks clumsy, fun, childish and poorly designed. Sorry ;)

I'd choose some clean sans serif with strong forms. Check out Font Bureau's Amplitude with its carved ink traps. It is quite a luxury to buy a stone monument or kitchen sink and I think the type needs to be much classier to reflect that.

Please don't say sorry, it wasn't my choice to use this font. That choice was made somewhere in the 80's I guess... ;)

I'd be inclined to look over Sumner Stone's site, especially Magma. (And no, I'm not just saying this because of his name.)

Paul,
That font-shaped object you posted is just horrible for your purpose. It looks like someone slapped out a sign for a drunken frathouse keg party. You need something sturdy and strong with some mass to it that befits stone--perhaps a heavy slab serif.

Perhaps Aachen Bold.

http://new.myfonts.com/fonts/letraset/aachen/bold/characters.html

ChrisL

>look over Sumner Stone’s site

Interesting I had the same idea but was only thinking of the name. One day my ideas will be more informed ;)

In response to Kate Dawson,

Does a company logo sell the product or the service?

I would not likely approach a salesmen that came across as cold and inflexible. Consequently, I would suggest that this company might benefit from a logo that combines two styles. For example, a warm rounded font might be inset in a rigid and durable boundary or vice versa.

More to the point, we are deprived of seeing their current logo as it actually appears.

i think that font would be perfect for a spa or yoga retreat, it is relaxed and very casual.
but i think stormbind is right: i wouldnt want to work with it, but that's not to say that it or some other 'softer' font couldnt work if given the right treatment.

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