I thought it was a really fun flick. Are you referring to the "rules"? The type treatment is interesting because it’s more reminiscent of something you might see in a TV ad than a film. Typography in film is typically an afterthought, which might explain frequent abuse of faces like Arial. Speaking of which, it was bugging me throughout my entire viewing of District 9, an otherwise wonderful film.

Yea, the rules. It's not new, of course, but I thought they did it really well and managed to keep it fresh throughout the film.

Typography in film is typically an afterthought…

What really drove me nuts what when Abrams had the production people use Neutraface in Star Trek, and the idiots did it with no kerning. Thankfully we have Harry Potter around to give us great type.

Does anyone have an idea who was responsible for the type in Zombieland? I've already asked around (Zoic Studio, CIS Vancouver) but no leads so far. :^/