Photo, nice colors, the first two I don't get the water drop out of the Q, number 3 is fine, straight forward simplem number 4 doesn't read at all. Maybe the water drop could start out a muddy color and transform into a pure blue just a thought

The drop reminds me on the counter (or is it the bowl?) of a lowercase "a" maybe you can keep the logo purely typographic and play around with this space. Also, I think I would use a different font for this job. That's just me.

IM

<font class="dontLookLikeCrap"><font class="dontLookLikeCrap">The drop reminds me of the counter (or is it the bowl?) of a lowercase "a" maybe you can keep the logo purely typographic and play around with this space. Also, I think I would use a different font for this job. That's just me.

IM</font></font>

Photo:

I have a liquid "Q" in my logo. Perhaps it will spark some new thought(s).



Aloha!
Scott

I agree about the font. Looks like a feminine product. Why don't you try and express purification or purity in your logo. Look at good water bottle packaging. I like "Smart Water" they have a pure feeling in their logotype and packaging. Also think about the utility aspect. A good water company should have a very trustable versitile logo. As it stands now your logo can be trusted on the surface but lacks backbone and longevity.

Tiffany: How often do you change the color scheme on your logo? Quarterly? It's cool that it is so successfully flexible�Did I say that right?

Photo: I just remembered another liquid related identity project I did for a printer a long time ago (I hope my layout skills have improved since then). The printing specs were to have the CMYK droplet "O" spot gloss varnished. Again, I just thought this might spark some new thought.



You might try looking up some companies like Moen or their sub-brands for inspiration�
http://www.moen.com/Consumer/puretouch/index.cfm

Aloha!
Scott

photo, when I see your logo I cant help but think the water drop looks like half of the ying-yang symbol.was this on purpose? if not I would reshape the drop, it might have religious conotations. Does anyone else see it?

IM

My friend Mike once saw this line on a poster for bottled water and almost drove off the highway. "Twice the Hydrogen as Oxygen" I'm waiting for low carb water myself.

As for this project Tiffany is right If its a treatment facility it needs a heftier more industrial look. Imply "we can handle your volumne water purifacation". Right now it is more like a bottled water logo.

Autumn in UT is nice. I like yer color combo, TIff.

Thanks for all your comments, and thanks for being nice and not ripping it apart!
I agree with nearly all of what has been said, I to feel it needs 'bulking up' and that it does look too much like a mineral water logo at the moment!
No one mentioned that in the first two it looks a bit like an upside down apple! I thought that was gonna be one of the first comments.
Scott - thanks for showing me your designs, I really like the icon one, might go someway down that road and see what happens
Thanks all.