Can you give us a bit more info on what you do? - small art company covers almost everything!
It is difficult to get a handle on wheter the logo works without it.

Will

I agree - would like to know what kind of art your company does. I do rather like how in the 2nd one, your added cuts make it a little more friendly.

What if you tilted the "O" in Eggroll? (like an egg rolling? perhaps that is too much of a play on words? Not sure if it would fit with your company or not - but it might add a touch of something memorable).
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www.coroflot.com/kate_dawson

I gravitate towards the second one as well.

I love Kate's tilted 'O' idea. It would give it just a bit more playfulness.

- Lex

Ya that's a good idea Kate! I definitely want it to look playful but not like it belongs on a Fisher Price toy if you get my drift.

Eggroll Industries is an independent gig I've had since high school. The name comes from my nickname "Eggroll" that my friends gave me a long time ago b/c I'm half asian. I started the company with one of my friends silkscreening and airbrushing skateboards for a lot of people. Then, it evolved to silkscreening tees. Four years later, today, I'm still highly passionate about art but haven't really tried to sell anything. So, I'm designing and developing an online store (I also make websites), that will sell nearly everything I create. If people buy it, awesome, and if not I will still have a massive online portfolio. However, I'm trying to shift from freelance web design to just focusing on my art so the branding it pretty important to me.

I tried out the tilted 'O' below.

It's nice, I like it.

Though the "GG" pair does have a bit too much room in it. And though I like the way the "G" fits into the stem of the "R", you might have to loosen up the spacing there and a bit on the "EG" and "OL" pairs to even out the kerning.

penn

Or chop the serif of the first G?

Speaking of serifs on the 'G', the second one isn't beveled the same as the first.

- Lex

Ha! Good eye Lex.

Ya, I need to adjust the spacing. Thanks for the suggestions.

I tried out Bendy's suggestion

I tried tracing it in pen then vectorizing my drawing. I think it adds that indie/custom look that I'm going for.

What do you guys think?

I think the two G's need to match. The first one looks odd without the serif; not organic enough to match the rest of the lettering. Have you tried using a stubby serif on both G's? (I call them Costanzas.)

(Like this, but less messy?)

I like this added touch. Also agree with Alaskan on the serif.

Very cool

penn

not a fan of the traced lettering with the tilted O. It seems to be to much and clumsy. I might suggest doing one or the other, but not both.

It's your logo so the debate between the true vector version and the hand drawn will probably have to be solved internally.

I think you might try out different ways of making the logotype relate to your artist's handiwork. Perhaps show a version that keeps the original outlines but uses the rough ink typically seen in a lot of silkscreen (see image). http://www.birminghamprintmakers.org/images/silkScreen.jpg

Personally I thought the tilting of the O was a clever addition, but the space between the R and the O is really bothersome. I think you should try and create a ligature of the two letterforms to bridge that gap.

Ya.. I've had a difficult time deciding if I should hand draw it or try to work with a font. The silkscreening would be a good idea, however, I don't do any silkscreening in my main body of work. Mostly I do drawings and paintings.

BTW, these are a couple of past attempts. As you can see I'm all over the place in terms of what it should look like. I liked the first one, but I couldn't get 'industries' to fit underneath 'eggroll' without the d hitting the 2 'g's'.

I think I may have to go back to the drawing board on my logo...

I really like the playful/indie style you've got going on, MrKikkoman! Love the name. The traced vector approach looks cool, though I am reminded of an ancient beer brewery or something—but, regardless, it's strong and doesn't take itself too seriously. In your latest sketches, I really dig #3's "R" since it looks like a big grin, and the whole thing is simply imaginative.

I think, if you're going to try a completely different direction, keep in mind your targeted audience. I don't think you should fuss too much about kerning or other concerns corporate identity work might need to address since this mark you're making is so personal.

Liking the free-sketch there; authentic and very sincere.

The space between the R and the O could be maximised if the O is lengthened to fit in that bowl? The longish 'i' is a bit disruptive, I feel, making the reading of 'indiu..' instead.

I've roughed up a possible configuration (kufic square, ignore the hairline gaps, sorry) which you may want to sample after.. The blank/empty corner could be use for a logomark, perhaps..

nagfa

@nagfa - Haha, I took a look at what you did nagfa and thought to myself, "WTF!" But, I read your reply and it made sense. Thanks for taking the time to do this. It's always good to see from other peoples perspective.

@david - Thanks david. You're right, it should be personal. I decided that it makes more sense to hand draw something playful and fun that reflects my art and personality than trying to be "formal" or corporate..and failing at the fun.

So, I just did a quick edit and vector of a previous sketch. I think some of the letters like the S's could use some TLC but overall what do you all think of this?

Should I work with this some more or try something else..

I think this definitely hits the indie/custom look you were going for more than the previous, because it is actually custom and not just a typeface traced.

It needs a little work but definitely a step in the right direction. I love both R's. The joined S's bother me a bit though. I think they stand out too much. The i feels a little thick too.

what if the hand drawn lettering was done in the shape of an eggroll—an eggroll that has been cut in half, so the cross-section revealed the logotype. The overall shape would be conformed into an irregular oval. Does that make sense?
it's food for thought?

really digging the new type!

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Paul
Design Studio Melbourne

very nice a lot!