In Matrix 8, "How Far the Abracadabra", Philip Gallo writes:
"I once heard that Ed Benguiat, when questioned what prompted ITC Benguiat, said, 'I was shooting for Times Roman'."
Is there any other source for this, or is it strictly apocryphal?
Speaking of hitting what you're not aiming for, Wernher von Braun was the architect of Hitler's V-2 rocket, but after the war he became high-profile NASA scientist. When he was lionized in the 1960 biographical film I Aim at the Stars, satirist Mort Sahl suggested the subtitle But Sometimes I Hit London.

Captured from web.archive.org on 15 Oct 2013. view this capture