It's Photina by Jose Mendoza y Almeida.One of my favorites.

- Mike Yanega

Nice call Mike!

This is a case where 'WhatTheFont' got it right. With some quick work in Photoshop you end up with the image below, which when submitted to WTF comes back with the perfect match.

Thanks Jeff. I found it with my Serif Guide. I made the assumption that the lettering below the name was the same font, and that gave me the M and J to help narrow it down. (At the moment, my server seems down, hmmm.)

- Mike Yanega

Thanks for providing the link to your 'Serif Guide'. It's been way too long since I've visited your site and that is an incredible resource that I didn't know existed.