okay guys, let me have it.
i thought i posted this yesterday but i can't find it anywhere so my appologies if this is indeed a double post.
hmmm... the stubs aren't doing it for me, a little bit distracting.
maybe try experimenting with cuts like on this attachment.
another suggestion is to incorporate the colours from the mark into the type ie. make "davis" blue, "powers" green and maybe "Inc." green or grey. should give it some overall unity.
and as someone else said another typeface could work better. also which ever typeface you use try making the stroke width of the type equal to the stroke width of the mark.
iota.
I wish I had Proxima to sample. Maybe Mark Simonson
is listening and he can provide a setting.
And so you shall (see below).
Regarding the similarity of Avenir and Gotham (and Proxima): In fact I was working on Proxima when Avenir was released and almost threw in the towel. In then end, I decided that it was different enough to merit completion.
And, I don't know, but I certainly hope Proxima has as much potential for overuse as Gotham. ;-)
Captured from web.archive.org on 18 May 2005. view this capture