I', sure this has been addressed before, but couldn't find it in the search!
Who knows the typeface for Kia Optima?
Typophile
Kia Optima typeface
Usually lettering for cars is custom, because it is manufactured and has design criteria that have nothing to do with printing. Also, because it relates to brand identity it will usually be custom.
- Mike Yanega
Captured from web.archive.org on 18 Oct 2013. view this capture