that it's not custom-drawn.' -- no.

It's an old film font called Scanner. No doubt it's been digitized, but not under that name as far as I know.

Oh, I was just about to ask for an id for the same typeface... (computer ad from 1977)

wow.. oboy.. a 16-bit computer!! and cheap too.. : ) Holy Mowgli!

Jack, if you want to look for more real bargains, here is the whole ad:

http://www.decodesystems.com/heathkit-computer-ad-1977.gif

Now at least we now the name, this typeface showed up here in typophile before with no luck, scroll down a little.

Amelia, also shown in the link above, is the closer in the style that I have found, digitized or not. Beeing kind of close in time, could it be from the same company or designer Stanley Davis? I know it doesn't mean much, just a monday thought.

By the way - we have here a catalogue (photolettering) and the name is "Nassel Black"


LOTR

I have another catalog which lists it as "Cucumber." LOTR, if you're referring to a Photo-Lettering Inc. catalog, that's probably the original name.

In the Photo-Lettering Catalog (Alphabet Thesaurus Vol. 3) from 1971, it is shown as Cucumber. It also appears by that name in the Phil's Photo 'Homage to the Alphabet' book from 1985. Was that the one you saw it in Mark?

No, it was in a Lettergraphics catalog. Lettergraphics was known to traffic in counterfeit fonts which is why I was suspicious of the name. So Cucumber must be the original name. It fits, too.