Ahhhh too many things!

penn

I have to agree with Penn. I assume Russell posted it here for an honest crit, so 'here goes':

I applaud the designer for reaching out and doing a card on black stock. It would have been stronger, however, as a simple 1/0 offset job, on a non-linen stock. Perhaps if it were without the house icon, without the second ghosted/textured (foiled?) background version of OHG, and without the signage•wayfinding•identity+yellow arrow combination. It may work as a showcase for AG Letterpress, and the various printing tricks they can execute. The design itself, however, has too many elements. The combination of extra elements, multiple printing methods/inks, and a textured linen stock combine to make this into a 'supercard'. Also, It looks like it may have been trimmed very tight on the left of the OHG. If those unnecessary elements were removed, and a simpler execution used, the designer could then take advantage of the extra breathing room. On a larger piece, such as a large outdoor sign, it might be possible to include all these elements, but on something as small as a business card, it's just too much.

Steve

Yup - while its all very clever from the printers point of view, for me its just too confused....

Too much in an 8x5 space

Disciple your design - pick one or just a couple of the elements and thin it all out.

www.the-cave.co.uk

I'm guessing Russell was just excited about it and wanted to share it.
It is always exciting to get something personal back from the press.

Miss Tiffany's right. Just a bit of show-n-tell. :o)

... It's sort of bit late for me to be asking for a crit, 'cause they've already been printed and paid for, but I'll go with "super-card". My day job calls for lots of tight and sparce so in my freelancing, I like to "cut loose" a bit where I can and this card works quite well for me in that regard.

There is, by the way, only one printing method involved. I lit the photo to high-light the impressions left by the press.

-=®=-

I'm just glad to be here!!!:)