Typophile

Sun-Rype Fruit & Veggie juice

rgraves

fruit-veggie sample


Thanks in advance!

Bottom one is ITC Stone Informal, top one doesn't ring a bell.

A formal analysis of the character shapes makes me believe
the logo is custom designed, or at least customized. The "fr"
ligature is very uncommon (only one typeface I know of has it),
the left side of the "u" fits snugly against the "r", the top left
serif of the peculiar "v" follows perfectly the movement of the
tail of the "f" into the foot serifs of the "r", while its swash fills
the gap between the "r" and the "u" perfectly, and both "e"s
are designed in such a way that they "perform" flawlessly.

Captured from web.archive.org on 21 Oct 2013. view this capture