Typophile

Some 70s typefaces from Toronto Life magazine archives

tracyma

Hi there, I was wondering if anyone would be so kind as to help me identify some fonts popular in the 70s. I have a rough idea of what kind of typefaces they are and what contemporary iterations I may be able to use in place of them, but I would just very much like to know their names and their back-stories.

1) A hairline serif/bodoni font. Pistilli Roman? Carousel? By the size and the printing quality I'm not 100 percent sure about the porportion of the hairline to the thick stroke. Also, in other examples a few of the uppercase letters, such as the "K", have stately ball terminals.

2) A condensed sans. I wonder if it's a condensed version of a giant family?

3) A condensed slab serif like New York magazine's.

4) A geometric rationalized sans that I first thought was ITC Avant Garde, but the uppercase "K" has a little cornered edge that seems uncharacteristic of the face.

Thanks so much in advance!

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Jan Erdmann

hairline serif = Carousel

geometric sans = Avant Garde, the alternate lowercase is interesting.

tracyma

Avant Garde has that little 90 degree angle on the K?

Jan Erdmann

No, it doesn’t. I guess that’s some kind of typesetting error. (Those days were analog.)

Jan Erdmann

condensed slab = Egyptienne Bold Condensed

Jan Erdmann

condensed sans = Compacta

tracyma

Oh my goodness!

Thank you so much! That took you two seconds!

And you were right about the printing mistake. I have a liking towards those edges! Like norm's Replica. I thought I'd found a gem from the past.

Captured from web.archive.org on 15 Nov 2014. view this capture