How much time do you expect it to take you?
How much per hour do you charge for your design work?

Based on 30 to 50 hours, which is in the ball park for such work.

$100, $150 $200 per hour.

Simple multiplication

Just curious, James, as I've never done this kind of work before: Wouldn't you factor in some sort of multiplier on top of a simple hourly charge, since the type will presumably become part of this mega-corp's identity?

Surely most corporate identity folks charge more for a logo, for example, than just the time it took to develop it.

(Not that $10,000 [50 hrs. x $200] is anything to sneeze at.)

Every project is different. There was quite a discussion on this awhile back. Lots of factors could affect the final price. Size of the implementation (How many workstations and in how many locations?) and What level of exclusivity will be granted.

The single most important question in a job like this , (covered in a whole chapter of Von Clauswitz's book "On Type"), is "how much have they got?"

> Von Clauswitz's book "On Type"

I'm trying to track this down, but the only Von Clauswitz I'm finding is the war historian, and unless he was very interested in cartographic lettering I'm missing something. Help?

hhp

I thought it was a joke, and in fact referred to *that* Von Clauswitz. At least, I laughed pretty hard, so I hope it was a joke.

Considering the great imbalance of sense of humor
between David and me, that would make total sense... :-/

hhp

I was on the verge of looking it up when I got it. Come to think of it, Clauswitz should be recommended reading for client negotiations.
George

Sun Tzu as well.