Looks like Neue Helvetica (75 Bold) to me.

It's been modified. Some of the terminals are rounded. Have a look here for alternatives.

I figured the rounded terminals were a rendering issue. Oh well.

There is a freefont which was built after a typeface in an old book from Josef Müller-Brockmann. Which was obviously Helvetica. Now this »version« has rounded terminals, so try Alte Haas Grotesk by yann le coroller.

@Stewf: your link is broken.

Thanks! Fixed.

Thanks everyone.

@Stephan - thanks, I'll keep looking but having found this exact one yet.

@Renki - that is pretty close! I can that isn't THE typeface but it sure is close... thank you so much for that... and free to boot, you're the man!

I'll continue to look, as I've fallen in love this typeface, lol... thank you for your help!

Looking a little more closely, Alte Haas Grostesk seems unusable due to the poor quality of the rendering :(

That’s the reason why they are free …

Melo - I doubt you'll find the font commercially available. It's probably a proprietary modification specially for Adam.