"Der Scutt, the architect of Trump Tower, designed the Trump Tower logo. (...) Scutt, however, says he did not consider the typeface’s history when he chose Stymie. 'I couldn’t give a rat’s ass as to the history of it,' he says. 'I chose it because I liked it.' ”
Makes sense to me. People worry too much about the historical associations typefaces have because they forget that most non-designers haven’t a clue about anything more than a few decades old. Aesthetics are a hell of a lot more important.
Well, I think this architect qualifies as a non-[graphic] designer... ;-D
Captured from web.archive.org on 23 Oct 2013. view this capture