We are questioning our boss about the id of his 30 years old company. It�s a well known design/marketing company in Rio de Janeiro (Brazil), with big clients such as Coca-Cola, Wella, BankBoston...

The question is: what do you think about this logo? Which profile do you think our company has looking at this logo.





the word DIA has 2 meanings in portuguese: the first is DAY (opposite of night) and the other is an abbreviation of Associated Designers.

Suggestions would be very wellcome, as well as your oppinion about the present logo.

If you want, have a look at our website
www.diacm.com.br